What do I do?
I help untangle messy product problems and turn them into things people actually understand and use.
Where have I been?
Over a 15+ year career, I’ve worked across retail, government, energy, B2B, B2C and corporate sites, crafting experiences that help users and businesses achieve their goals.
What are my strengths?
0-1 Product Strategy, Using a data-driven approach, end to end thinking with robust and extensive technical chops to boot.
My Journey
I’ve worked everywhere from five-person startups to multi national corporations — which means I’m comfortable building from zero and scaling within complexity.
SEE MY JOURNEY
My Work
A couple of recent examples that capture my depth as a user-centric product designer.
BEST BUY CANADA (2025)
Junk drawer to dollars in your pocket.
Reimagining Best Buy Canada’s trade-in estimator experience for customers.
LETS SEE ITBEST BUY CANADA: MARKETPLACE (2024)
From confusion to conversion.
Redesigning the B2B seller journey for Best Buy’s Sponsored Products program. (No visuals, storytelling only due to confidentiality)
CHECK IT OUT